For Managed Service Providers

Expand Your Portfolio. Create New Opportunities.

Your customers depend on you to identify technologies that make their organizations more secure, efficient, and resilient. Ashlar helps connect MSPs and MSSPs with technology opportunities that can complement their service offerings.

Limestone steps rising beside a navy stone wall in soft daylight

The Opportunity

Stay Competitive as Technology Evolves.

The technology your customers need keeps changing. The providers who evaluate new options carefully, and add the right ones at the right time, are the ones who keep growing with their customers.

Rising customer expectations
Customers expect their provider to anticipate needs, not only respond to them.
More complex security requirements
Questions from insurers, auditors and customers raise the bar for what "protected" means.
Competitive pressure
When many providers offer similar stacks, differentiation becomes harder to show.
Demand for broader services
Customers want one trusted provider across more of their technology needs.
Evaluating new vendors
Every addition takes time to assess, pilot and support, and not every vendor is channel-ready.
Commercial sustainability
New services only help if pricing, licensing and delivery effort add up.
Retention and differentiation
The services that deepen relationships are the ones customers keep renewing.

Why Engage With Ashlar?

A focused source of technology worth evaluating.

We bring fewer, better-matched technologies, and we ask the practical questions about support, licensing and delivery before you invest your team's time.

Discover New Technologies

Explore potential additions to your managed service portfolio.

Develop Vendor Relationships

Connect with technology developers and relevant commercial opportunities.

Differentiate Your Services

Identify solutions that may help distinguish your offerings in a competitive market.

Explore Recurring Revenue Potential

Evaluate technologies that may support sustainable managed service business models.

How Engagement Works

Five steps, and no commitment until it makes sense.

  1. Tell us about your business.

  2. Discuss your technology interests.

  3. Explore relevant solutions.

  4. Evaluate potential commercial opportunities.

  5. Determine whether a partnership makes sense.

Who Should Contact Us?

Built for the organizations that serve business technology needs.

  • Managed Service Providers
  • Managed Security Service Providers
  • Value-Added Resellers
  • IT Consultants
  • Systems Integrators
  • Technology Service Providers

Let's Discuss Your Next Technology Opportunity.

Tell us about your business and what your customers are asking for. Applications go directly to our partnerships team at partnerships@ashlarpartners.io.